Adytude.com a New Delhi based gamified consumer insights portal, owned by NFX Digital has raised $1 million from the country’s largest and oldest angel investor group IAN- Indian Angel Network. Vikas Kuthiala member of IAN will join the board of the company.

The funds will be used to expand its operations across the country and plans to start their operations in UK by this year. Funds also will be invested towards research and marketing. It has also raised a funding of around Rs 3 crore from Prahlad Kakkar and Abhinay Singh Deo both ad film makers among others.

It was founded in 2013 by Shivjeet Kullar and Vir Kullar. Adytude.com being the primary B2B primary product is a portal where users can play online games on daily basis, providing information which is then sold to their clients.

Vir Kullar, Co-founder, Adytude. com said

“When we had the idea for this site, the key was whether we could build a relevant community. It wasn’t easy, but now we have thousands of loyal users and the average session time on this site is 14 minutes, which is off the charts — very few sites in India have this level of involvement.”

Its clients include Hyundai, discovery network, MakeMyTrip.com, The Times of India, Milkfood and ShopClues among others.

IAN has more than 350 members all over the world including Ajai Chowdhry, HCL co-founders, Sunil Munjal, MD at Hero Cycles and Sanjeev Bikhchandani, co-founder and Chief executive of Info Edge. This was the 12th investment in 2016.

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