Smartivity a Delhi based ed-tech startup has raised $1 million in its pre-series A round funding from S Chand a publishing firm and AdvantEdge Partners and early stage investment firm. Other investors took part in funding round included Tandem Capital a Silicon Valley fund, CFG Offshore Holdings a SIngapore based fund and a clutch of angel investors.

Smartivity was founded in 2015 by Apoorv Gupta, Rajat Jain, Ashwini Kumar and Tushar Amim. It uses a technique that enables superimposing digital objects over physical ones to help kids understand various concepts. The app is available on both iOS and Android platform.

The funds will be utilized to aim at the global market and to expand their reach. Last month Fitkids a Bangalore based edtech startup acquired by ThinkLabs Techno solutions had raised an undisclosed amount of funding. Similar players in this segment includes Meritnation, Testbook, Byju’s, Simplilearn etc.

Ashwini Kumar, co-founder of Smartivity said,

“With this round of funding, we want to expand our current portfolio in STEM and augmented reality products to provide interactive learning to kids and also develop IoT (internet of things)-enabled toys and robot-led learning for kids.”

Smartivity consist of two broad ranges including STE(A)M- Science, Technology, Engineering, Arts, and Mathematics. It is a do it yourself based kits with a fundamental scientific concept at Smartivity EDGE and core of each activity.

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